Safe Kids Madison Area Coalition

Child Health Advocacy and Kids' Safety

Safe Kids Madison Area Coalition

Safe Kids logo

The mission of the Safe Kids Madison Area is to prevent unintentional childhood injuries, the leading cause of death and disability among children ages 1 to 14.

We educate families, provide safety devices to families in need, and advocate for better laws to help keep children safe, healthy and out of the emergency room. The Madison branch is one of more than 600 state and local Safe Kids Coalitions in all 50 states. 

The programs and services we offer include:

Injury Prevention Resources


The Safe Kids Madison Area Coalition brings together the expertise of individuals and organizations dedicated to reducing injuries to children in our communities throughout the Dane County region. Partners in the Madison Area Safe Kids Coalition include law enforcement, fire and emergency medical services (EMS), healthy and safety professionals, schools, poison center staff, service groups, parents and children.

The Coalition is part of the National Safe Kids Campaign, the first and only national non-profit organization dedicated solely to the prevention of unintentional childhood injury - the number one killer of children ages 1-14. American Family Children's Hospital serves as the lead organization, lending support to help the group accomplish their goals related to injury prevention in the Madison, Dane County and surrounding area.

As an organization, we seek to prevent deaths and injuries to children caused by:

  • Motor vehicle crashes and pedestrian injuries
  • Bicycle crashes
  • Drownings
  • Fires and scald burns
  • Poisons and chokings
  • Falls
  • Firearms

Contact Information

For more information, please contact the Safe Kids coordinator below or visit the National Safe Kids campaign Web site at

Madison Area Safe Kids Coalition: Led by AFCH
American Family Children's Hospital
Rishelle Eithun, Injury Prevention Program Manager
5791 Lacy Rd.
Madison, WI 53711
(608) 669-5219