Pierce Family Theater

Patient and Family Guide

Pierce Family Theater

Pierce Family Theater marquee
A replica of a small-town Wisconsin movie palace, the Pierce Family Theater offers American Family Children's Hospital patients and families a comfortable place to watch a film or DVD during their stay.
 
The flashing marquee and brick façade of the theater are among the more whimsical elements of the hospital's interior design. The main floor, where the theater is located, is reminiscent of a "Town Square" in a typical Wisconsin community.

Visitors encounter an almost Disney-like, small-town Wisconsin environment from the moment they step off the elevators. Tractor tire tracks lead you to the security office, with its crimped metal walls designed to look like a grain silo. 
 
theater interior
Just as the farmland gives way to the city while driving Wisconsin's countryside, a train station "Guest Depot" greets visitors as they turn the corner, along with a pharmacy and gift shop that has the look and feel of an old-time community drug store.
 
Colorful barber poles twirl outside the façade of a barber shop near a cobblestone alley, and the flashing movie theater marquee welcomes you to the Pierce Family Theater.
 
Just outside the theater, a faux sugar maple tree's full fall foliage towers above park benches.
 
A fireplace warms the main lobby's sunny atrium, as visitors round the bend to the Lake Michigan beach area – complete with a replica of the 74-year-old Fond du Lac lighthouse and footprints etched in the watery blue and sand-colored flooring.